Acumatica: Vanguards Of Innovation In Cloud ERP

Jon Roskill, CEO Digital disruption is happening to organizations large and small, regardless of industry, and yet, the path to complete digitalization is often far less clear cut for small and mid-scale organizations. Their fundamental challenge is not only the scarcity of right-sized and right-priced technology offerings in the market, but also their ability to adopt and incorporate new solutions into their current IT environments. While big companies have dedicated teams to assist in their digital transformation, mid-tier organizations function on tighter budgets and are often restricted by legacy applications and products at the very core of their businesses.

“The road to complete digital transformation starts with a modern system at the heart of a business, and this is exactly what we bring to the table,” says Jon Roskill, CEO of Acumatica, a Cloud ERP company. “We believe that business management applications should align to your business processes. You shouldn’t have to fit your business workflows around the limitations of legacy software.”

"The road to complete digital transformation starts with a modern system at the heart of that process, and this is exactly what we bring to the table"

Through Open APIs and cloud-to-cloud integrations, Acumatica pulls together all the isolated applications and systems of a customer’s organization into a single symphonic system or “single version of the truth.” This central source of information significantly reduces silos within the organization and fosters increased efficiency, better informed decisions, and overall company growth. Acumatica also offers consumption-based licensing to its customers. This model readily adapts to customer needs, allowing them to pay only for the resources they are using within the cloud-- some may process a few orders per day while others do more than a million orders per week. Summarizing the success of Acumatica’s customer-centric business model, Roskill says, “Our customers who started with Acumatica with $20 million in revenue, are hitting $120 million in the second year with a prospective growth of $400 million the next year.”
The Genesis

Acumatica was founded in 2008, during an exciting time of technological evolution as cloud computing, iPhones, and HTML5 were reshaping the market. Acumatica’s inception was fuelled by the idea of cloud-based ERP applications that could shift the value proposition for mid-level organizations. The founders of Acumatica created a cloud ERP software with HTML5 web interface and SOAP web services, providing the company with a solid base on which to build future technology —a clean and elegant architecture right from the ground up. “We shipped the first version of the product in late 2010,” says Roskill. “Ever since then we have been developing new versions of the product and releasing two editions annually.”

We are immensely excited to see what the next-generation technology is going to allow us to do for our mid-sized customers

Though a relatively young company in the ERP space, Acumatica has, over the course of a decade, continually enhanced its features and developed exciting new capabilities. Recently, the company released its 2018 R1 edition, with a wide range of new functionalities across all major modules of the product offering. 2018 R1 edition complies with the new accounting standards of ASC 606 and is designed to manage both recurring revenue and deferred revenue in the financial part of ERP systems. The product’s distribution module has been optimized so customers can directly integrate their ERP systems with Amazon and eBay marketplaces. Additionally, it offers customers a choice of whether to have support be fulfilled by Amazon or the merchant. As an inside feature, the product also has its own CRM system that utilizes the same central database as the rest of the system, a truly unique feature that eliminates the need for double and even triple entries so typical with standalone CRM offerings.

The Business Edge

Acumatica’s platform itself has also been gaining tremendous traction in both technical and commercial markets. Elaborating on the platform’s market appeal, Roskill points out that there are more than a half dozen regional OEMs around the world who white-label the Acumatica product for their own ERP offering.
He then shares the success story of Florida-based, xByte Technologies, a fast-growing computer and network product distributor that manufactures custom servers and racks. After running Acumatica for a year, the company today brings exceptional custom configuration capabilities in delivering server products to its customers. In a similar story, Global Light Media, a Los Angeles-based company that manages multi-million dollars worth of advertising inventory, was able to dynamically match, price, and merge the data within the Acumatica financial solutions.

According to Roskill, Acumatica’s knowledge base and the dexterity to deliver on the exact needs of the customer is highly attributed to the workforce at Acumatica. Roskill states, “Unlike other firms that have a dominant focus on sales and marketing, more than 73 percent of the company’s workforce consists of innovators and technologists who specialize in engineering and research and development.” Since the company’s sales and distribution operations are entirely carried out by their channel distributors, the primary focus of the company revolves around product development, integration, and innovation. “We have a unique blend of people who live and breathe technology and are equally excited to figure out how their technology can be applied to solve customer problems.” Growing tremendously on the technological front, Acumatica’s developers have been paramount in driving innovation in the field of ERP. Acumatica is accredited as the developer of the world’s first mobile ERP solution and also became the first platform to integrate ERP with Amazon Alexa. “Acumatica presently is a fully featured product set, albeit, with time we will continue to add bells and whistles to it,” remarks Roskill.

With a highly customer-centric model, Acumatica has developed a proven approach to modernizing its customer’s business. Operating with a vast network of channel partners, the company helps its customers get in touch with the right partners and the combined expertise can reliably guide them through their transformational journey, all at an affordable price point. Going forward, Acumatica plans to explore AI and machine learning. The company is also investing in driving innovation in natural language user interface that will enable the customers to talk with their ERP product. Given the platform’s rich integration capabilities, Acumatica’s innovative team will be integrating IoT and blockchain technologies to further add value to the mid-market ERP space. “Looking at the present cloud-enabled businesses going after amazing scenarios, we are immensely excited to see what the next-generation technology is going to allow us to do for our mid-sized customers,” ends the CEO.

Acumatica News

Trend Micro Research Uncovers the Business Infrastructure Of Cybercrime

DALLAS - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, today released new insights analyzing the market for underground hosting services and detailing how and where cybercriminals rent the infrastructure that hosts their business. This first report of a planned three-part series details the market for buying and selling these services, which are the backbone of every other aspect of the cybercriminal business model, whether that includes sending spam, communicating with a command and control server, or offering a help desk for ransomware.

Over the past five years, increased use and abuse of compromised assets has formed a whole new market. There are varied types of underground hosting and associated services used by cybercriminals to operate their businesses, including bulletproof hosting, virtual private networks (VPNs), anonymizers, and Distributed Denial of Service (DDoS) protection. Such services could variously be used to protect availability, maintain anonymity, disrupt forensics, obfuscate physical location, and enable IP spoofing, among other things.

For over a decade, Trend Micro Research has dug into how cybercriminals think, as opposed to focusing only on what they do, which is critical when it comes to protecting against them, said Robert McArdle, director of forward-looking threat research at Trend Micro. Today we release the first of a three-part in-depth series on how these criminals approach their infrastructure needs, and the markets that exist for such commodities. We hope that providing law enforcement and other stakeholders with a go-to resource on this topic will help to further our collective mission of making the digital world a safer place.

Cybercrime is a highly professional industry, with sales and advertisements leveraging legitimate marketing techniques and platforms, all driven by cost to some extent. For example, one advertisement was found for dedicated, compromised servers based in the US starting at just $3, rising to $6 with guaranteed availability for 12 hours. Although many of these services are traded on underground forums, some of which are invite-only, others are clearly advertised and sold via legitimate social media and messaging platforms such as Twitter, VK and Telegram.

In fact, the line between criminality and legitimate business behavior is increasingly difficult to discern. Some hosting providers have a legitimate clientele and advertise openly on the internet but may have resellers that sell exclusively to the criminal underground “ either with or without the company's knowledge.

In the case of bulletproof hosters, which are more definitively linked to cybercrime, they are generally regular hosting providers trying to diversify their business to cater to the needs of specific customers. For a premium price, theyre prepared to push to the absolute limit of what the law allows and prosecutes in their local jurisdiction.

Understanding where and how these services are sold, and consequently impacting the cost of these sales, is arguably our best strategy to help make a lasting and repeatable dent in the cybercriminal underground market. Parts two and three of the series will further investigate the types of underground services and infrastructure offered, and the operational security and motivations of the actors who sell such services.


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Jon Roskill, CEO

Enables mid-tier organizations with cloud ERP and digital transformation strategies

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